A History of Women in 100 Objects by Maggie Andrews

Author:Maggie Andrews
Language: eng
Format: epub
Publisher: The History Press

The majority of mass-circulation women’s magazines, while giving some space to women’s political issues, focused principally on femininity and domesticity. In the USA, The Ladies’ Home Journal (1883) gained 1 million subscribers by 1903 when its December issue contained features such as ‘The Christmas dining room: how the room and table should look’ and ‘Making the invalid happy on Christmas Day’. During the Second World War, magazines on both sides of the Atlantic encouraged women to maintain their femininity despite shifting roles. Good Housekeeping announced in 1939 that it was ‘Christmas as usual’ in a feature, while a cosmetics advert pointed out: ‘Uniform, yes, but not uniformity. The girl in the services kit preserves her own personality, her own charm.’ Magazines acknowledged change, and allowed women to articulate discontent or irritation but promoted attention to ‘beauty details’ and the maintaining of feminine charms.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.